Deal Design was hired to develop the best packaging design style for On the Street Foods brand of heat and serve meals sold in Costco Warehouses nationwide. The design system was based on featuring high-quality product photography set on a luxurious black background. the brand bars at the top of pure Pantone color for extra visual "pop". The stand-up pouches were flooded with a soft-touch matte varnish and then a decorative spot-gloss UV effect was added for a glittering premium visual effect. The brand experienced tremendous sell-through and expansion into multiple Costo regions.